Social Media Alone Is Not Enough

social media not enough

These days, everyone from your dentist to your favorite brew pub is using social media. If you haven’t jumped on the bandwagon as of yet, you may think the fact that “everyone is doing it” is reason enough. I caution you to think twice before embarking on this long journey. It isn’t to say we are anti-social media. In fact, we are a firm believer in businesses using it to expand their reach. But that being said, we also believe you need to use it for the right reasons, and in the right way, otherwise you won’t see the results...

5 Killer Local SEO Tips

5 Killer Local SEO Tips

  Your customers can be anywhere – different locations, devices, consuming different content, and importantly on different social media. As you choose your SEO strategy with the most up-to-date tactics, you’ll need to address that elephant in the room: LOCAL SEO New research proves that educational content marketing has a massive, lasting impact on how likely consumers are to purchase, as well as brand trust and affinity.

The Role of Google AdWords in Digital Era

The Role of Google AdWords in Digital Era

Google AdWords, also known as Google’s advertising platform mainly aimed to provide you with its ad services. In today’s digital arena, making your online website or business readily available to the consumers is of utmost importance. But this might be a task to someone who is unaware about how to be visible on search engines. When a person searches for a query on Google, a list of websites are available on the search engines. To make it to the first page of Search engines is a long process also called as organic results. The AdWords can largely change or impact...

Improve your website design to gain valuable customers

Improve your website design to gain valuable customers

The idea of website redesigning for a brand arises due to numerous reasons be it for visualization or commercialization. Your website is a representation of your business, the associations, and your availability to a user. The purpose of redesigning or revamping a website can certainly provide a fresh look along with other essential benefits in the long run. But setting up goals before making changes to a website is one of the imperative prerequisites as that will largely have an impact on your business. Once the goals are set, an expert advice from a designer can be tremendously useful to...

ORM to boost and manage Brand’s identity

ORM to boost and manage Brand’s identity

Are you visible to your potential customers online? Have you gained adequate positive presence on social media platforms? If the answer is yes, then you are on the right track in making happy customers. Even a single negative remark or comment for your online business can hamper your online reputation. What customers perceive about your brand should be one the essential components of the customer journey. Keeping tabs on how people or competitors react to your brand can help you save from bad reputation beforehand.Using strategies to gain affirmative reviews and ratings, being on the top search results, overall excellent...

Difference between Responsive Design vs Adaptive Design

Difference between Responsive Design vs Adaptive Design

A responsive design of a particular website simply means that the website layout adjusts itself according to the resolution of any device. Be it mobile, tablet or even the laptop, a responsive design works on ‘one size fits all’ concept. A Mobile responsive design offers a viewer best browsing and watching experience as it reacts as per the browser’s size. On the other hand, adaptive design has predefined or set layouts that function likewise to different devices. With consumption of data from the internet is largely rising on mobile devices many web designers are opting for mobile responsive design for...

Work on CMS and Manage your Online Presence

Work on CMS and Manage your Online Presence

Investing in a CMS website is beneficial on the long run in today’s digital world. A fully functional, user-friendly website is ideal only with CMS or Content Management System. With less technical glitches and easy maintenance, most companies prefer CMS developed websites. The main focus of any brand is to successively grow their business rather than handling critical website issues and that’s where CMS serves a great support.Popularly used CMS are Drupal, WordPress, Joomla, Presta, Magento being just few of them. Since CMS is responsive to both technical and non-technical skilled individuals, it makes for a robust platform effectively. CMS...