Are you visible to your potential customers online? Have you gained adequate positive presence on social media platforms? If the answer is yes, then you are on the right track in making happy customers. Even a single negative remark or comment for your online business can hamper your online reputation. What customers perceive about your brand should be one the essential components of the customer journey. Keeping tabs on how people or competitors react to your brand can help you save from bad reputation beforehand.Using strategies to gain affirmative reviews and ratings, being on the top search results, overall excellent social media existence are being few of ORM activities.
In today’s era, search engines are turning more advanced similarly providing customers with results most relevant to their query. A pool of negative reviews on your brand’s social media pages causes an impact on the buying behavior of a consumer. That’s when online reputation counts and taking measures to create a healthy relationship with the customers becomes indispensable.Since research shows that two out of every three people are frequently using internet and believe in this medium of facts, online presence are the words to swear by! Maintenance of online profile is a consistent process of making yourself or your brand reliable to the consumers in the long run.
Here are few of the legal, quick and easy ways to manage your reputation:
- Clear & Transparent environment- Honestly replying to your brand’s activitiesas well as preserving the helpful sentiment on social media platforms. Without hiding the negative comments, admit the issues caused on brand’s behalf and assure the customers optimum services in future. This generates a trustworthy mindset of a consumer.
- Feedbacks- Asking your loyal and happy customers to provide feedbacks for example about their recent purchase might attract new customers.
- Engagement- By promptly answering the doubts or problems faced by the customer in terms of product usage, delivery status or exchange. Also, conducting contests, posting valuable content and rewarding the customers certainly increases the engagement levels. This can in return promote brand thereby increasing sales.
At FiHD, Digital Marketing Agency in Mumbai, we help you manage online reputation effectively on various social media platforms.