These days, everyone from your dentist to your favorite brew pub is using social media. If you haven’t jumped on the bandwagon as of yet, you may think the fact that “everyone is doing it” is reason enough. I caution you to think twice before embarking on this long journey. It isn’t to say we...
With the advent of social media platforms, businesses across the world have changed their outlook towards marketing. Back in the 2000s, when social media was still a mystery being deciphered, businesses often asked ‘Is social media for me?’, or ‘Should I make a social media plan?’. These questions are now being replaced by ‘How can...
