Naturally Pure and Organic Minerals is an organisation that aims to promote sustainable and organic, farming and agricultural practices in India as well all over the globe; to achieve biodiversity, ecological balance, natural pest management and enhanced soil integrity. FiHD is the creative agency handling the complete branding for NPOM right from the logo designs for the company and the products, the printables, corporate identities and package designs. FiHD has also scripted and created the animation with the audio recording for the brand for their marketing purpose.