Your customers can be anywhere – different locations, devices, consuming different content,
and importantly on different social media. As you choose your SEO strategy with the most
up-to-date tactics, you’ll need to address that elephant in the room: LOCAL SEO
New research proves that educational content marketing has a massive,
lasting impact on how likely consumers are to purchase,
as well as brand trust and affinity.
Discover key insights like:
Consumers who read a brand’s educational content are 131% more likely to purchase from that brand.
One week after reading content, customers were still 48% more likely to buy.
Make sure your profile is complete and keep it up-to-date. Once you get verified through
Google (they’ll either call or send you a letter), you can get basic data regarding
how people are finding you and where they’re coming from. click here
In June, Google launched Google Posts in every GMB account. Now, businesses can
post updates about deals, local offerings, and upcoming events through their
Google My Business account.
It’s not enough to stay on top of your Google My Business listing — you need to make
sure your contact and location information & content is updated and consistent across
your website, social media pages, review sites and directory listings.
Your URL, title tags, headers, meta descriptions and content should include your city or
region and the target keyword of the page they describe. This tells Google what
geographical location the page is relevant to and what content is on the
page - and it helps them index your page accordingly.
Ninety percent of people in a Zendesk survey said their buying decisions were influenced by online
reviews, and Moz estimates that online reviews make up 10 percent of how Google decides
to rank your page. This makes your presence on the major review sites critical.
It is also very important to stay on top of your visitors flow and the
way they interact with your site, which will help you plan a better
marketing strategy for the future. Want to see a great local search
strategy in action? See how FiHD's ALT can help you achieve it.